Brand guidelines from your logo, website or idea

AADDYY's AI Brand Guideline Kit turns your logo, website or idea into brand guidelines: a 21-page PDF, voice, colours, fonts and 5 mockups.

Design

$0.49 per use · 49 credits · no subscription

flat price per brand guidelines kit; the brand snapshot before it is free (5 a day)

YOUR INPUT

01What you have
02Your snapshot
03Your guidelines

What do you have?

Any one of these is enough. Each extra source makes the guide more accurate.

Business name

What you do

What you sell and to whom, in 20 to 500 characters. With the name, this is enough on its own.

Website (your own site)

We read your homepage and one about or products page for colours, fonts, your logo and how you write. Social media and marketplace pages can't be read.

Logo

Upload your logoPNG, JPG, WebP or SVG, up to 10 MB

A PNG with a transparent background, or an SVG, gives the cleanest result.

Product photos (up to 4)

Add product photosJPG, PNG or WebP. We resize them before upload.

Photos guide the imagery style and appear in your mockups.

I own or represent this brand.

Next, you check and edit everything we found before your guidelines are made.

What you get

Sample guide · Bright Bean Coffee is a made-up brand

Brand guidelines

Bright Bean Coffee

Roasted Monday. Yours by Friday.

Voice

We talk like a friend who happens to roast coffee: warm, specific and never pretentious. We give people the facts they need and leave the jargon at the roastery.

Lead with the roast date and the farm
Use numbers people can check, like 5 days or 3 farms
Explain brewing in kitchen words
Write short sentences you could say out loud

Don't

Use tasting jargon without explaining it
Promise health benefits
Call the coffee the best in India
Hide delays or problems from customers

Colour

PrimaryRoast Ember

HEX#B5462C

RGBrgb(181, 70, 44)

HSLhsl(11 61% 44%)

OKLCHoklch(54.1% 0.15 34.5)

CMYK*C0 M61 Y76 K29

On white 5.4:1 · AA

The brand colour: logo, headlines, primary buttons and key brand moments.

SecondaryEstate Green

HEX#2F5D50

RGBrgb(47, 93, 80)

HSLhsl(163 33% 27%)

OKLCHoklch(44.1% 0.056 173.2)

CMYK*C49 M0 Y14 K64

On white 7.4:1 · AAA

Support: section backgrounds, shapes, illustrations and charts.

AccentMorning Gold

HEX#E9A23B

RGBrgb(233, 162, 59)

HSLhsl(36 80% 57%)

OKLCHoklch(76.4% 0.142 72.2)

CMYK*C0 M30 Y75 K9

On white 2.1:1 · Not for text

For small text on white, use #A46A00.

Sparingly: calls to action, highlights and badges. Never for long text.

Neutral darkEspresso

HEX#2B2118

RGBrgb(43, 33, 24)

HSLhsl(28 28% 13%)

OKLCHoklch(25.7% 0.022 63.6)

CMYK*C0 M23 Y44 K83

On white 15.7:1 · AAA

Body text, icons, and dark backgrounds.

Neutral lightOat Milk

HEX#FBF6EF

RGBrgb(251, 246, 239)

HSLhsl(35 60% 96%)

OKLCHoklch(97.5% 0.011 76.6)

CMYK*C0 M2 Y5 K2

On white 1:1 · Not for text

For small text on white, use #7A7670.

Page backgrounds, cards and generous white space.

Type

Headings

DM Serif Display

Weights 400 · open licence

ABCDEFGHIJKLM abcdefghijklm 0123456789

Get this font

Body text

DM Sans

Weights 400, 500, 600, 700 · open licence

ABCDEFGHIJKLM abcdefghijklm 0123456789

Get this font

Mockups

Business card

Social post

Yours comes as a 21-page brand book PDF, these five mockups with your logo, and a ZIP of logo files, favicons, colour tokens and a Tailwind theme.

How it Works

Share what you have

Add your logo, your website, up to four product photos, or just a name and a short description of what you do. Any one is enough, and each extra source makes the guidelines more accurate. If you already have an AADDYY Brand Kit, start from it.

Check your brand snapshot

In under a minute you see what was found: your cleaned-up logo, five palette colours, heading and body fonts, personality words, tone, audience and language. Each value says where it came from, and you can change any of it before anything is made.

Get your brand book

About a minute later you have a 21-page brand guidelines PDF, five mockups with your logo and a ZIP of logo files, favicons, colour tokens and a Tailwind theme. Read the whole guide on the page, copy colour codes, and save the voice to your Brand Kit.

Use Cases

A brand book for a new business

Turn a logo and a few words into the guidelines agencies charge for: positioning, story, values, voice, colours, type and logo rules in one PDF you can share.

Briefing designers and printers

Hand over exact colour codes with print values, fonts, clear space and minimum logo sizes, so every card, banner and package looks like the same brand.

Consistent websites and social posts

Use the CSS variables, design tokens and Tailwind theme on your site, and the sample headlines, captions and do's and don'ts for every post and email.

Writing in your brand voice

Save the guidelines to your Brand Kit and AADDYY's writing tools use your voice, audience and words to avoid in every article, caption and email they draft.

Also in this category

Questions.

What does the AI Brand Guideline Kit make?

A complete set of brand guidelines. The 21-page brand book PDF covers your story, mission and values, audience, personality, voice and tone with do's, don'ts and sample copy, logo rules, a colour system with tints, shades and accessible contrast pairs, typography and imagery. You also get five mockups with your logo (business card, social post, story, website hero and email signature) and a ZIP of logo files and favicons, CSS variables, design tokens, a Tailwind theme and a brand file to paste into AI writing tools.

Do I need a logo or a website?

No. Any one of these is enough: a logo, your website, one to four product photos, or a business name with a short description. Each source you add makes the guidelines more accurate. Without a logo, the guide sets your name as a typeset wordmark, and you can design a logo with the AI Logo Creator later.

Can I change what the AI found before the guide is made?

Yes. You first get a brand snapshot: your cleaned-up logo, five palette colours, heading and body fonts, personality words, tone, audience and language, each marked with where it came from. Change anything, swap colours and fonts, or turn down a logo found on your website, then make the guide.

How much does it cost?

Each brand guideline kit costs $0.49 (49 credits), paid from your AADDYY credits with no subscription. The brand snapshot you check first costs nothing, up to five a day. If a kit can't be made, the credits are refunded automatically.

Which fonts and colours does the guide use?

Your own colours, read from your logo, website and photos and arranged as primary, secondary, accent and two neutrals, with tints, shades and contrast checks. The fonts are free, open-licence families that anyone can install. If your website uses a paid font, the guide names it and uses the closest free match.

Can AADDYY's writing tools use my brand voice?

Yes. Choose Use in AADDYY writing tools to save the voice, words to avoid, audience, colours, fonts and logo to your Brand Kit. Your default Brand Kit is added to AADDYY's writing tools, so articles, emails, captions and posts come out in your voice. To change or stop that, edit or clear your Brand Kit on the Brand Kit page.

Which languages can the guide be written in?

Taglines and sample copy can be in English, Hindi, Hinglish, Marathi, Spanish, French, German, Portuguese, Italian, Dutch, Indonesian, Malay, Swahili or Tagalog. Hindi and Marathi guides use fonts with Devanagari letters.

Can I make guidelines for any brand?

Only for a brand you own or represent, which you confirm before the snapshot. Guidelines for famous brands, banks and government bodies are refused. Social media, marketplace and link-in-bio pages can't be read as a website, so use your own site, or upload your logo and photos instead.